Video Analysis of Rebecca Ferguson

The video opens with this shot which subtly introduces the artist. She is positioned in the centre of the frame, and also central within the frame of the window. The whole video is shot in black and white which gives an old-fashioned and vintage feel to the song and the video. It's also a common theme used for more sensitive videos about love, and adds emphasis on the fact that the video isn't shooting reality. The artist is seen sitting alone in a coffee shop setting. This tells us she feels alone or is waiting on someone. The camera is positioned behind a wall which gives us the impression we are watching the artist from the camera's point of view, putting us in the same location as the artist. She is looking out the window like she is looking for love - this links in with the song lyrics. 

This shot uses the rule of thirds to frame the artist. A narrow depth of field is used to ensure the background has a soft focus while the artist int he foreground has a sharp focus. Indirect address is used for the majority of when the scene is shot, which is when the intrumental intro is played. She is looking down with no real expression on her face - this doesn't tell us much but does gives us the impression she is serious. The light in the background creates a soft, calm atmosphere because of the soft focus. A strong light is used to reveal everything in the frame clearly.

Because the video is shot in black and white, it makes the detail in the wood stand out much more. The pattern of the ups and downs in the wood could signify the ups and down of her relationship. Her hands are cupped around the coffee mug like she wants something to hold on to something in her life. But we could also see this as her trying to warm herself up - this could then give us an idea that the song will make us feel warm. The cup is in the centre of the frame which adds more emphasis on the fact that it is the focus of the frame.

The framing of this shot isn't straight which tells us a handheld camera has been used to create quite a non-professional look which challenges the conventions of perfect shots in music videos. The strength of colour in the clothing worn by the artist has been thought about because the contrast is very strong and stands out a lot against the flat grey background. The artist is singing to us using direct address which tells us it's like she is performing to us.

Throughout this video, the camera cuts to various scenes using unknown characters to represent the lyrics. The main representation and theme through the lyrics and the video is love, so scenes such as these are used to show everyone experiences it in different ways. The direct address used from the girl in this frame is strong because it appears as if she is talking to us through her expression telling us she agrees with the lyrics through the position she's in - hugging her boyfriend. In the second frame the scene is just filming a young boy laughing whilst he is running. It's a scene which lifts the audience's mood and represents a different kind of love to the love being represented in the above frame.

This screen shot is taken from over half way through the video and its the first part where we see the artist smiling. It also follows with the lyrics as the music picks up a bit at this part. The framing of the scene uses a narrow depth of field as the background is in a soft focus. She uses direct address as if the song is directed to us - the lyrics 'Nothing's real but love' is quite a confident opinionated statement. The setting is quite an urban location, with a block of flats and train line in the background. The train line could signify the escape of a relationship. The skyline in the distance is very faint due to the effect the fog has. This creates quite a dull atmosphere, but this is contrasted to the mid-ground and foreground where the artist is. This suggests everything is clear in her life but in the distance, everything isn't as clear as it seems.