Similar to Adele's magazine advert, there isn't much text used. The artist name and album name is clearly displayed at the top of the advert.
Vibrant colours are used to attract the audience's attention and a link is made from the colour of the text and the make up worn by the artist.
A close up shot is used for the image of the artist and we immediately recognise her because of her successful career. 'Ultimate hits collection' tells us the artist is very popular in the music industry.
Direct address is used to make a strong connection with the audience and entices us in to see what the advert is about. Interestingly, the album cover isn't featured on the advert.
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